As nice as it would be to let your art speak for itself, it doesn’t quite work like that.

Sooner or later, people are going to have questions about your work, and they’ll look to your artist statement for answers. Your artist statement will either entice them to dig deeper into your art business or it will scare the sale right out of them.

In order to nail this introduction and make your art business unforgettable, answer these five questions for potential buyers in your artist statement:

1. Why Do You Make This Type of Art?

Why are you drawn to this subject? How do you choose a theme? Giving a behind-the-scenes look into what drives your art is an excellent way to begin building an emotional connection with your audience.

2. What Does Your Artwork Represent?

Does your art represent something about you? Does it represent a message about the world? Does it focus on a piece of history or look to the future?

Our tip: give just enough detail to keep readers interested and grasp your artwork better. Artist statements are intended to be an introduction. Like the old saying goes, always leave them wanting more. Too much detail up front and your readers’ eyes will start to wander.

3. What Inspires You?

What connection do you have to your art? What motivates you? Enthusiastically express why you create what you do and your audience will feel more enthusiastic about it, too.

4. How Do You Make It?

Why do you use certain materials? What techniques do you use? Is there a connection between your process and your artwork’s message? Explaining what goes into a piece can help buyers grasp the significance and scope of your work.

5. What Does Your Art Mean to You?

How do you interpret the meaning of your work? Now, this question should be handled carefully. Notice that this question has no intention of directing your viewers on how to feel or think. It’s crucial to focus solely on your own understanding here because everyone views art differently.

The goal of your artist statement should be to widen the reach of your audience. And, laying down the law on exactly how to process your artwork simply defeats the point and might turn away buyers.

Now that you know what to write about …

Follow these five writing tips for a memorable artist statement. Your writing can either win or lose you some great opportunities for your art business. And, while you might think your art speaks for itself, many look to this statement as the first introduction to your brand. So take the time to answer these important questions and thrill your potential buyers.

Looking for inspiration? Read artist Jeanne Bessette’s artist statement advice in her Featured Artist Interview, and check out her compelling artist statement on Artwork Archive.