Want the Best AI Content Generator in 2023? Check Out the Top 12 Performers

Stuck with writer’s block? Running low on creative ideas for your next blog post? Help is at hand in the form of AI content generators!

Every writer has their own unique way of tackling these challenges.

Some seek inspiration in the great outdoors, while others turn to exercise or other methods to free their mind.

Those are all great ways to rediscover your creativity, but they aren’t the only ways.

We have another solution, AI.

Let’s dive into the world of AI-powered content creation. We have tried and tested a range of AI content generators so you don’t have to.

Here’s what we found.

The Best AI Content Generators in 2023

Whether you want assistance with ideas, writing, proofreading or anything else, there is an AI writer for you.

Here’s a quick rundown of the best AI content generators on the market right now:



Starting at

Best for




Solo writers, authors, marketers and businesses




Researchers, Solo writers, programmers and all kinds of creators




Small and large, businesses

Google Bard



Solo writers, researchers and programmers


7 day trial


Freelancers, marketers, bloggers and businesses




Freelancers, marketers, small businesses and enterprises




Freelancers, small and medium businesses

Claude 2


Premium plan coming

Writers, authors, freelancers, businesses




Researchers, solo writers, authors and businesses




Freelancers, marketers and businesses




Marketers, freelancers and businesses

Article Forge



Marketers and businesses

How Do AI Content Generators Work?

ai content generator

You can call it an AI content generator, AI text generator or AI word generator. Whatever term you use, they all harness the power of artificial intelligence to help you create or improve web content.

They work hand in hand with humans to generate the content you want.

AI isn’t here to replace writers, it’s here to help you.

Working with AI is similar to having a personal chef. Their expertise and skill enables them to work fast and very efficiently, but they require your input to create exactly what you want.

Similarly, we provide the topic, relevant keywords and the format of the final output and the AI writer does the rest.

These instructions are referred to as prompts.

The more detailed and specific the prompt, the better the output. The same as a chef.

how an ai content generator works

Once you enter a prompt, the AI tool searches through the web to find content that matches what you want.

It can also take your existing content and make it better by adding information from the web and using editing tricks it has been taught.

AI writers can also change your content into different types, like turning a blog post into a social media update or an email draft.

AI and NLP

AI tools are powered by natural language processing, or NLP.

NLP allows computers to read, interpret, and produce language like a human.

Each AI has its own unique training, often using a specific dataset. That’s why tools differ so much in the content they generate.

A dataset is a collection of data chosen to help the AI learn how to create specific types of content.

The quality of the content you get from these AI tools can vary – some are better than others. But generally speaking, it’s like they’re providing you with a really good first draft.

It’s up to you, the human writer and editor, to go through that content and make sure it’s accurate, has the right tone, is optimized for SEO, and everything else that goes into a polished piece.

So, in a nutshell, AI content generators and human editors are like a dream team – the AI does the grunt work, and the human adds the magic touch!

12 Best AI Content Generators in 2023

Artificial Intelligence has become ubiquitous. You name a task and you’ll find an AI tool to assist you.

Even if you want to create a WordPress site in under 60 seconds, it’s possible.

Let’s explore the list to help you pick the best AI writer for your needs.

1. SureWriter

surewriter ai content creator

The first pick in our list of best AI content generators is SureWriter.

It isn’t just another AI tool for creating some flashy writing. It’s a specialized tool to help businesses, writers and anyone who needs it to create great content.

What we like about SureWriter is that the generated content can be tuned to reflect your brand style.

It has a chat assistant, document editor, and special prompts to make ideas and stories.

It works for all kinds of businesses. You can create different content like blogs, articles, emails and social media posts.

For instance, if you send emails to clients regularly and subscribe to email marketing services, you won’t need anyone to write the mails for you.

Another thing that sets SureWriter apart is that its AI can do time consuming tasks for you, such as research and proofreading.

SureWriter has special prompts to generate ideas and is designed more around creativity rather than general writing tasks.

The most important thing? This writing assistant is very affordable and provides excellent value.


  • Free plan: free forever.
  • Pro: $17/month.
  • Business: $33/month.


  • Affordable and flexible AI chatbot.
  • Lots of templates for different needs.
  • Specializes for content creation.
  • Responsive customer support.


  • More focused on website content and creativity rather than general AI tasks.
  • No option for monthly subscription.

Our opinion

SureWriter is made for writing and it does the job well. You can use the free version as long as you want before upgrading to the pro version.

Overall, SureWriter is the one impressive toolkit you’ll ever need for all your content needs, from building an awesome website to running a successful business.

2. ChatGPT

chatgpt ai writer

Need help creating content, code, or just chatting? Meet ChatGPT – the versatile AI text generator from OpenAI.

This friendly AI can generate blogs, emails, essays, poems, lyrics, shopping lists, and more with simple prompts.

With writing skills like that, no wonder ChatGPT is making waves!

One thing that we love about ChatGPT is its ability to handle any length of article which is not the case with most AI tools out there.

You can feed it long form articles to summarize them or use existing templates to generate in-depth content.

For instance, if you’re an author, you can use built-in templates to generate chapters, outlines, titles or whatever you need.

ChatGPT is more than just an amazing writer. You can have genuine conversations with it about any topic you want.

Beyond writing and conversation, ChatGPT can also lend its AI skills to help with coding projects.

chatgpt conversation

Give it a task and it will provide credible results in a flash. It can even solve complex math equations!

The basic version of ChatGPT is free while OpenAI gathers feedback, but it can get busy at peak times. For uninterrupted access, ChatGPT Plus is available for a fee.

ChatGPT Plus offers additional benefits like GPT-4, OpenAI’s most advanced AI model yet. Plus sources and citations like Bing Chat offers.


  • Free: Version 3.5.
  • Pro: $20/mo with GPT-4.


  • You can initiate a human-like conversation.
  • GPT-3.5 is free to use for as long as you like.
  • A big convenience for writers, webmasters and businesses.
  • Able to create multiple types of content


  • It gets slow during peak hours.
  • Information accuracy is a major concern.
  • It does not provide sources for its content.
  • It doesn’t help with statistics or facts.

Our opinion

ChatGPT is a useful free AI content generator as it can write and chat about anything you want. From making text for you to helping with coding and solving math, it’s like an assistant that knows all.

For most needs, the free version can do wonders but sometimes ChatGPT outputs in a format you don’t want. Accuracy of information is another area where human post editing takes a primary role.

3. Copy.ai

copy ai text generator

Copy.ai is your go-to AI content generator that works in over 25 languages. Whether you’re a solo content creator or part of a big team, Copy.ai can assist you with writing and marketing.

What sets it apart is its impressive collection of 90+ content templates. More than enough for all your copywriting needs!

What we like about Copy.ai is that it’s not just for short pieces, it can handle lengthy blog posts too.

Getting started with Copy.ai is a breeze. Pick a template that matches your content goals, whether it’s sales copy, Instagram captions, informative listicle posts, or cold emails.

Describe what you’re after, and it will create a structure and content in seconds.

One of the standout features we love about Copy.ai is its ability to maintain a consistent tone in line with your brand. You can create and save custom brand voices to use with any content, no matter who is working on it.


  • Free plan: free forever.
  • Pro: $49/month.
  • Team: $249/month.
  • Growth: $1,333/month.
  • Scaled: $4,000/month.


  • Improve prompts with built-in options.
  • Create and modify workflows with ease.
  • Upgrade to the Pro version for unlimited projects without word count restrictions.
  • In-line document editor for refining AI content.
  • Quick YouTube video summarization into bullet points.


  • The platform lacks a built-in plagiarism checker.
  • Pricing is relatively steep and the free version comes with limited features.

Our opinion

Copy.ai is an all-in-one AI content generator. If you haven’t used an AI tool before, don’t worry, you get plenty of templates and guides to start like a pro.

While it excels at maintaining brand consistency, the lack of a plagiarism checker and relatively high pricing for advanced plans limit its appeal.

4. Google Bard

google bard ai content generator

We think that Google Bard is an answer to ChatGPT, but with its own unique qualities.

This multipurpose AI text generator is designed to do a lot of things for you. It can help you plan birthday parties, write emails, generate creative content and answer tough questions.

Initially, Bard used the Language Model for Dialogue Applications (LaMDA). But now, it’s been upgraded to do more advanced things with Pathways Language Model 2 (PaLM 2).

Google Bard has a unique advantage over other AI content generators as it can access Google Search. This means Bard can provide more current and comprehensive information in its responses.

Here are some use cases for content creators and marketers:

  • Write blog posts, articles or website copy.
  • Generate content for landing pages or other marketing purposes.
  • Draft short form content such as emails or social media posts.
  • Write anything including poems, codes or scripts.

Price: Free.


  • It can code in 20 different languages including Python, C++, Go, Java and more.
  • Available in over 180 countries and multiple languages.
  • Access to Google.
  • Good text editing skills.
  • Google Lens integrated.


  • Not always very accurate.
  • Not an ultimate solution for content creators.

Our Opinion

Like other AI chatbots, Bard has its own learning curve to make it answer more accurately and generate the content you need.

However, Bard is a great alternative to AI writers like ChatGPT and Bing Chat. It’s totally free to use, and it responds quickly. We believe every Google fan should give it a try!

5. Jasper

jasper ai writer

Jasper is one of the most popular AI writers around and is making life easier for content creators, marketers and businesses.

It’s an AI writing tool that uses machine learning to generate blog posts, ads, emails and more with ease. It’s able to create natural sounding text tailored to your needs.

Just like SureWriter, Jasper offers templates for content like blog intros, product descriptions, email subjects – taking a lot of effort out of writing!

It checks grammar and plagiarism using NLP. It can summarize text and recommend topics so you get engaging, original content in a fraction of the time.

But where Jasper really shines is in capturing your brand’s unique voice. Jasper Brand Voice learns your company’s key facts, products, and tone – then uses that knowledge to make branded content that aligns with your identity.

This ensures the AI writing matches your brand’s style. It’s like having your own AI copywriter trained on your company’s voice!

If you need visuals, Jasper creates unlimited high-quality images tailored to your prompts. No watermarks or royalties either.

With its brand voice features and creative image generation, Jasper is an invaluable AI assistant for creating content that truly represents your brand. This AI gives new meaning to high-quality automation!


  • Creator: $49/mo.
  • Teams: $125/mo.
  • Business: – Custom pricing.


  • 7 day free trial.
  • Over 50 writing templates.
  • Plagiarism checker.
  • Follow-up article suggestions.


  • Limited contextual understanding.
  • Struggles with ambiguous or complex questions.

Our opinion:

The Jasper AI chatbot is a very handy tool that can help you improve your writing game by taking it to the next level. It works perfectly well if you use templates for short articles, but it isn’t as intuitive as other tools.

Moreover, Jasper’s output still needs some editing which is why we hope for a lot of improvement in upcoming iterations.

6. Writesonic

writesonic ai writer

We have another worthy AI writing assistant that we want to feature on our list. Meet Writesonic!

It’s like you have a 24/7 freelance writer ready to generate short and long-form content with minimal keywords or prompts.

Its AI writer can produce blog posts, articles, ads, social media posts, and more. The latest version even writes SEO optimized articles up to 3000 words!

Writesonic also provides keyword ideas and difficulty scores for you to optimize your writing. With over 100 templates for different needs, this AI’s got you covered.

Another thing that makes Writesonic a solid AI performer is its ability to converse and create images.

With Chatsonic you can make its AI chatbot engage with users like a real person and use different profiles such as math tutor, motivational coach or comedy writer.

For images, Writesonic uses Photosonic. It’s a nifty tool that creates unique art from text prompts with just one click.

Photosonic is an excellent tool to help you with blog post images, social media updates, presentations or wherever you need eye-catching graphics.

At 100 credits for 2 images, it’s super affordable compared to hiring a designer.


  • Free: the free plan lets you test everything for free up to 10K words per month.
  • Small Team: $19/mo.
  • Freelancer: $20/mo.
  • Enterprise: $500+/mo.


  • Quick and easy interface for beginners.
  • Short- and long-form content.
  • Minimal input for articles. You pretty much just need a long-tail keyword or working title.
  • Free plan available.


  • Templates for short-form content aren’t as robust as other tools.
  • Only the Business plan offers GPT-4.0.
  • Long-form content is picked up by AI detectors.

Our opinion

Overall, Writesonic delivers on fast AI writing for blogs, social posts, and more. With tools like Chatsonic, Botsonic, and Photosonic, it’s a true content creator’s toolkit!

However, the writing itself lacks a human feel at times. For instance, Writesonic rarely shortens words like “you’re” or “it’s” which human writers would do.

There can also be repetition across sections and you will definitely need to edit articles before publishing them.

7. Frase

frase ai content generator

Frase brings a unique AI-driven approach to generating content.

Instead of scanning the entire internet, it concentrates on the top 20 SERPs results, considering them the most reliable source of information.

Frase stands out with its integrated optimization tool, which suggests keywords based on your competitors’ content. It’s a valuable feature that can substantially enhance your article’s search ranking.

Frase gives you two content creation options: generate content from pre-built templates or transform short sentences into full paragraphs with a single click.

It also streamlines the writing process by proposing headings and content inspired by related articles.

While Frase originally employed its own AI model, it has recently transitioned to OpenAI’s GPT-3 to enhance its capabilities.

We appreciate Frase’s performance and the affordability of its basic plan. However, it’s worth noting that the pricing scales up without increasing the word limit, and some features require additional addon purchases at $35 per month.

Given these factors, we believe Frase becomes a pricey option compared to other AI writers.


  • Solo: $14.99/mo.
  • Basic: 44.99/mo.
  • Team: 114.99/mo.


  • Speedy competitor analysis and automatic content brief creation.
  • Content optimization is simplified with valuable recommendations and insights into ranking.
  • Endless templates available through the community feature.
  • Easy to optimize content while writing in Google Docs.


  • While it helps with long tail keywords, the suggestions aren’t the best.
  • It does not provide monthly keyword volume or keyword difficulty, which is insufficient for analysis.
  • You must purchase addons if you wish to create high volumes of content.

Our opinion:

Frase is a great AI content generator for content creators with SEO needs in mind. It stands out with its feature-rich toolkit, offering native and community-built templates, chatbot, editing, optimization, and SEO tools.

However, it is not an alternative to an experienced human writer. It lacks many SEO features and the fact that you have to buy addons to fully use its features makes it an expensive option.

8. Claude 2

claude ai writer

If you’re looking for a tool that is safe to work with and needs less editing, Claude 2 is the AI content generator you’re looking for.

It can be your go-to AI chatbot for almost anything if you are looking for anl alternative to ChatGPT or Bing Chat.

What makes Claude 2 unique is the use of Constitutional AI and compliance with the UN Declaration, which emphasizes freedom and equality.

This gives Claude 2 a sense of right and wrong when speaking with users.

As of now, Claude 2 is only available in the US and UK and it’s unclear when it will be accessible to global audiences.

But don’t worry! You can use a VPN to access it from anywhere.

We are really impressed with its text summarization skills. It can process documents up to 75,000 words and squeeze them into a small bullet list for a quick overview. The best part is, it doesn’t distort the content.

It’s a handy feature for lawyers, researchers, and analysts to handle complex documents more efficiently.

Unlike Claude, Claude 2 is more creative. It can make metaphors, rhymes, continue unfinished stories, and more.

Professionals and hobbyists can use it to think about new ideas. It even lets you brainstorm and collaborate.

Programmers can use Claude 2 to look at code and explain it, find bugs in code, and fix them. It knows languages like Python, Javascript, and many more.

It is proficient in 10 human languages including Spanish, Portuguese, French and German.


  • Free for non-commercial use.
  • Premium plans to be released soon.


  • Designed for safe, ethical conversations using Constitutional AI principles.
  • More advanced natural language capabilities compared to the original Claude.
  • It can provide sources/evidence for responses when asked.
  • Multilingual – can converse in 10+ languages.


  • Still in limited closed beta, not globally available yet.
  • Limited real-world testing means potential issues are not fully known.

Our opinion

There is no doubt that the use of Claude 2 is ethical and safe. It is creative and technically skilled. It still has room for improvement since it’s only available to a limited audience as of now.

Even though a free version is available, it applies hourly restriction if used frequently. But if you’re looking for the best free AI content generator, give Claude 2 a try.

9. Perplexity

perplexity ai word creator

Perplexity is a unique fusion of a search engine and a chatbot, akin to Bing AI.

What sets Perplexity AI apart is its reliability as it harnesses OpenAI’s GPT technology. This technological foundation enables Perplexity AI to effectively tackle complex tasks.

This AI content generator excels in answering queries by drawing upon both internet data and its internal AI knowledge, ensuring responses are accurate and comprehensive.

You can use Perplexity AI in many ways including:

  • Writing product descriptions, blog posts, and articles.
  • Answering questions.
  • Creating translations between languages.
  • Conversing as a chatbot.

We put Perplexity AI to the test with a query: “What’s happening in sports today?” The results showcased the latest updates from prominent sources.

perplexity ai chatbot

Furthermore, Perplexity AI excels in transparency by providing sources for its responses, equipping you with reference links for further exploration.

This feature empowers you to verify the information’s origins and delve deeper into the subject matter, enhancing the overall experience.


  • Free: Powered by the GPT-3.5 language model.
  • Pro: $20/mo (based on GPT 4).


  • Capable of conversing without confusion.
  • Citations with follow-up questions.
  • Minimalist website layout.
  • Kept up to date with current models.


  • The data may face plagiarism issues.
  • Lack of additional features.
  • Inability to retrieve past responses.

Our opinion:

Perplexity AI is an easy-to-use AI writer cum search engine that gives accurate answers to hard questions. It shows sources and uses fresh real-time data. This makes it different from other AI chatbots.

It is a great AI search engine for anyone looking to search differently than Google.

10. Wordtune

wordtune ai word creator

If you’ve been using writing assistants like Grammarly, you’re likely acquainted with Wordtune. It’s a robust contender in this space.

Wordtune has recently added AI capabilities which makes it a versatile AI text generator.

Primarily, it focuses on rewriting existing content and improving it with the help of its built-in features that work just fine.

A set of buttons on top of the text editor allow you to adjust the tone such as casual or formal. You can also shorten or expand the content however you want.

What we don’t like about Wordtune is its inability to process the entire content in one go instead you need to make it work on every sentence, which is time consuming.

You can let the AI do some heavy lifting though. Just type in your prompt or pick from templates like business, marketing, product and project, HR, or personal.

Tell it your topic and keyword, and Wordtune will do the rest. It can generate articles up to 400 words long.

You can spice up your content with the Wordtune Spice feature. Just choose from a list of menus and let it ‘continue writing’, ‘explain’, ‘add a conclusion’ or ‘give an example’.

We particularly enjoyed ‘counterargument’ and ‘give an analogy’ options during our tests!


  • Free: (limited use).
  • Plus: $24.99/mo.
  • Unlimited: $37.50/mo.
  • Business: Custom price.


  • Integrate Wordtune with your browser, Microsoft Word, and Google Docs.
  • Over time, Wordtune learns your writing style, offering more tailored suggestions.
  • A good number of editing tools make things really easy.
  • You can choose a tone for your content.


  • If you rely solely on Wordtune, you may overedit, losing your authentic voice.
  • Although it supports multiple languages, it is only proficient in English
  • The word limit for blog posts is 400 words.
  • There are times when content suggestions take longer than usual.
  • The subscription auto-renewed for some customers despite being canceled.

Our opinion

Wordtune is a blend of AI and an editor. It offers a number of tools and built-in templates to generate content for your needs but one thing that stands out is rewriting.

You can have lots of suggestions for your content. But remember it doesn’t process the whole content in one go. You have to implement suggestions sentence by sentence which is time-consuming.

11. Anyword

anyword ai writer

Anyword is another great option if you want an assistant to generate content that focuses on SEO.

This AI content generator uses advanced neural network techniques and natural language processing (NLP). It can produce unlimited words while comprehending the context of sentences or phrases.

Anyword is loaded with features that assist editors such as performance-driven templates, data-driven page editors and plagiarism checking.

There’s also Grammarly integration to ensure high-quality output.

What sets this tool apart is predictive performance scores and analytics to monitor content success and brand consistency.

While it is good at producing short content, it may not be the best choice for long-form content.

It will serve best when you use it for creating short blogs, emails, and social media posts. It can also be a great tool for drafting personalized messages, product listings, ad copies, landing pages and more.


  • Starter: $49/mo.
  • Data-Drive: $99/mo.
  • Business: $499/mo.
  • Enterprise: Custom pricing.


  • Simplify blog post creation with keyword-based titles, outlines, and intros.
  • Automate social ad copy for higher CTR and campaign success.
  • Streamline content creation across marketing channels while keeping your brand voice.
  • Built-in tool to predict performance score.
  • Customized language models.


  • The focus is more on short-form copy – not ideal for long-form content
  • Predictive Performance Score and analytics only available in higher plans.
  • Long form content can be repetitive and needs editing.

Our opinion

Anyword is a versatile tool for generating AI content. It provides unique features such as Predictive Performance Score to improve conversions.

It excels at generating short-form content with minimal editing required, but long-form content might not meet expectations.

While it’s not the absolute best in the AI writing assistant category, it’s a solid choice for those looking to enhance their writing.

12. Article Forge

article forge ai writer

Lastly, we have Article Forge 4.5. It’s an AI content generator that works to boost website visibility in search engines.

It uses advanced deep learning algorithms to craft unique and relevant articles.

Article Forge 4.5 can now create SEO optimized content in seven languages including Dutch, French, German, Italian, Portuguese, and Spanish.

What is more interesting is that you can include images, videos, and links in your articles.

It uses an AI algorithm to learn your needs and habits and use the data to generate long-form articles up to 1500 words.

To add more value, integration with Copyscape guarantees plagiarism-free content, which is something search engines take seriously.

Article Forge primarily focuses on creating fresh content and is not optimized for rewriting existing articles. For rewriting tasks, you need to sign up with WordAI which integrates with Article Forge.

The tool offers a free trial period and can generate up to 10,000 words before opting for a paid plan


  • 25K words: $27/mo.
  • 250K words: $57/mo.
  • 500K words: $127/mo.
  • Business: Custom price.


  • Auto posts articles on WordPress blogs through a post scheduler.
  • Can generate images from text.
  • Seamless integration with Copyscape to ensure plagiarism free content.
  • Article Forge 4.5 supports multiple languages.
  • Can create SEO-friendly content


  • There may be a small learning curve with Article Forge.
  • May occasionally produce grammatical errors or awkward phrasing.

Our opinion

Article Forge 4.5 is a powerful content generation tool. The latest update, Article Forge 4.5, comes with substantial improvements, including greater content coherence and user control.

Its support for multiple languages and the ability to generate images from text make it a versatile choice for content creators. However, you should be aware of potential quality variations.

Final thoughts

AI content generation is all the rage right now. Whether you call them AI writers, AI text generators, or AI word generators, they’re a creator’s dream come true.

Having one in your toolkit can supercharge productivity and infuse your content with the kind of flavor that keeps readers coming back for more.

But, here’s the catch – pick the wrong AI content generator, and you might end up wasting both time and money.

With so many to choose from, the big question is, which one should you go for?

Are you a content creator using AI? Share your experience with us in the comments below!

In case you’re interested, all content on WPCrafter is 100% written by humans. We love the types of tools we have been experimenting with, but we believe you deserve the very best human-generated content!

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